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Privacy Policy

This Online Privacy Policy outlines the procedures employed by Prova Life Policy LLC and its affiliated entities (collectively referred to as “Prova Life,” “we,” “us,” or “our”) when handling personal information collected through digital properties linked to this Online Privacy Policy. These properties include our websites (“Sites”) and any associated mobile applications (“Mobile App”) collectively referred to as the “Service.” Additionally, it covers personal information collected through social media, marketing activities, and other specified interactions. Depending on the situation, Prova Life may offer additional privacy policies related to specific products or services at the time of personal information collection.

To enhance clarity, certain terms used in this Online Privacy Policy are defined:
– “Including” or “includes” means “including but not limited to” or “includes but is not limited to.”
– “Insurance Product” or “Insurance Products” refers to life insurance policies offered by Prova Life, encompassing policyholder accounts, financial educational information, and materials.

Personal Information Collection and Generation:
The acquisition and generation of personal information vary based on the Insurance Product, Estate Planning Document, and the nature of the relationship with the individual. Sources include affiliates, third parties (such as data analytics providers, consumer reporting agencies, and service providers), and interactions through the Service, social media, and other platforms. Information collected covers a range of data types, including contact data, device identifiers, health data, financial information, and more.

Examples of Personal Information Types:
The types of personal information collected encompass contact data, device identifiers, background data, health data, financial data, profile data, government-issued identification data, and various others. These categories are outlined to provide transparency about the information collected and processed by Prova Life.

Cookies and Other Tracking Technologies:
Data collection may involve the use of cookies and tracking technologies, detailed further in the “Cookies and Other Tracking Technologies Notice” incorporated into this Online Privacy Policy. Preferences related to these technologies may be recorded for each browser on each device used to access the Service.

How We Use Your Personal Information:
Prova Life utilizes personal information for various purposes, including Service delivery, marketing, interest-based advertising, research and development, analytics, compliance with legal obligations, protection of rights, data sharing in corporate events, data aggregation, de-identification, anonymization, and other purposes. Each purpose specifies relevant categories of personal information involved.

How We Share Your Personal Information:
Prova Life may share personal information with affiliates, service providers, payment processors, insurance producers, advertising partners, third parties designated by the individual, business and marketing partners, professional advisors, authorities, business transferees, medical institutions, and other users or the public. The Online Privacy Policy ensures that parties with whom personal information is shared adhere to practices consistent with Prova Life privacy standards.

Personal information is retained as necessary to fulfill collection purposes, comply with legal requirements, establish or defend legal claims, and for fraud prevention. Once no longer needed, personal information may be deleted, anonymized, or isolated from further processing.

Your Options

This section outlines the privileges and alternatives accessible to all visitors of the Service. Visitors from California can find additional details regarding their rights in the California Residents Notice below.

1. Access or Modify Your Information
If you have created an account through the Service, you can review and modify specific account details by logging in.

2. Opt-out of Marketing Communications
You have the option to decline marketing-related emails by following the instructions to opt-out or unsubscribe found at the bottom of the email. Please note that opting out of marketing emails does not affect service-related and other non-marketing communications. If you receive marketing text/SMS messages, replying STOP will opt you out.

3. Cookies and Tracking Technologies
To learn about the use of cookies and other tracking technologies by the Service and how to manage them, refer to our Cookies and Other Tracking Technologies Notice.

4. Advertising Preferences
You may limit the use of your information for interest-based advertising. Refer to the Online Tracking Opt-Out Guide for details.

5. “Do Not Track”
While some browsers send “Do Not Track” signals, we currently do not respond to such signals. For more on “Do Not Track,” visit

6. Withholding Information
Certain services require personal information; failure to provide mandatory information may result in the inability to provide those services.

7. Delete Content or Close Account
You may delete specific content via account settings. To request account closure, contact us. Policyholders for Insurance Products should follow policy cancellation or termination provisions.

8. Other Sites and Services
The Service may link to third-party websites and online services. We do not endorse or claim affiliation with these entities. Read the privacy policies of other services you use.

9. Security Measures
We employ various safeguards to protect collected personal information, but internet and technology security risks exist. Visit our Data Security webpage for details.

10. International Data Transfers
As we are based in the United States, personal information may be transferred to locations with differing privacy laws.

11. Children
The Service, Insurance Products, and Estate Planning Documents are not intended for those under 18. Parents can contact us if they believe we collected a child’s information unlawfully.

12. Changes to Privacy Policy
We reserve the right to modify this policy. Material changes will be notified by updating the policy’s date and posting it on the Service.

Contact Us
– Email:

California Residents Notice

This section pertains solely to California residents, outlining how we collect, use, and share Personal Information under the California Consumer Privacy Act (CCPA) and related rights.

1. California Privacy Rights
Residents have CCPA rights, including information, access, deletion, opt-out of sales, and protection from discrimination.

2. Exercising Rights
Submit requests to

3. Opting Out of “Sale” of Personal Information
Request to opt out of the “sale” of personal information by emailing us at

4. General Information for Exercising Rights
Provide sufficient detail for request processing. Identity verification is required, and we may need government identification.

5. Authorized Agents
Authorized agents can request on your behalf with proper verification.

6. Personal Information Collection
A summary of collected Personal Information under CCPA categories is provided, specifying sources, purposes, and third-party disclosures.

7. Direct Marketing Disclosures
California residents can request information on third parties to whom their personal information was disclosed for direct marketing purposes during the preceding year.

To request, email, including “Shine the Light Request,” your name, address, and a California residency certification. Requests must not be submitted via phone, mail, or fax. We may request additional information for identity confirmation.

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